Zama Artisan Chocolate
Zama, an artisan chocolate brand from Guana, partnered with strategic design to develop a brand identity that celebrates the unique flavours of chocolate while honouring Guana's cultural heritage and ethical sourcing practices. Our challenge was to convey Zama's commitment to sustainability and craftsmanship through bold, colorful illustrations that capture the essence of their chocolates.
Drawing inspiration from Guana's vibrant culture and rich cocoa farming traditions, we curated a design language featuring bold, colorful illustrations that reflect the diverse flavors and ingredients found in Zama's chocolates. These illustrations were seamlessly integrated into packaging and marketing materials, providing consumers with a visual representation of the sensory experience awaiting them. Additionally, we emphasized Zama's dedication to ethical sourcing and craftsmanship through transparent communication, highlighting their support for local cocoa farmers and commitment to preserving Guana's biodiversity. Through this approach, Zama has established itself as a purveyor of artisanal excellence and sustainability in the chocolate industry.